Wednesday, March 21, 2012

Tweet to Win an OYO Figure!

We've got a fast, easy giveaway on Twitter two win an OYO Major League Baseball minifigure!

Just follow @toywizdotcom on Twitter & tweet:

I entered to win an OYO MLB minifigure! Follow @toywizdotcom & retweet to enter! Details:

Entrants MUST adhere to Twitter Terms of Service. Multiple entries (retweets) in a single day will not be accepted. Anyone found to use multiple accounts to enter will be ineligible. No purchase necessary, US Residents only, ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED. Free figure given away every Wednesday starting 3/28/2012 through contest end date (TBA).

Monday, March 19, 2012

Playtime: Is there an app for that?

Coming out of Toy Fair last month, one thing really struck all of us in the industry: everybody's on the app train this year. A huge number of toys are very cleverly integrated with iPhones and iPads or other devices, and many of the non-app-based toys are still supported by them in various ways. But is that all there is to toys in 2012 - computer and device screens?

AppMATes Disney/Pixar Cars 2
First, there are some amazing app-based toys coming your way. I don't want this post to seem like I'm against app toys because they really are amazing. For example. AppMATes turns an iPad into a virtual world with cars you can "drive" on a moving surface. I love that!

Adventure Time Role Play Sword
But while the news is going to focus on these toys and kids will definitely clamor for them, there are a lot of more traditional toys coming out that aren't plugged-in at all. Sometimes, there is not an app for that, and it's a great idea to balance your smart-toy purchases with some clever-toys: ones that require imagination or activity, the old-fashioned way.

My favorite "analog" toy is from Adventure Time with Finn and Jake. Yes, it's a cartoon, but one that really seems to spark imagination. If your child watches the show at all, get the Role-Play Sword. There's just something about it...hand it to anyone and see if they don't immediately flourish it with a grin. You just can't help it!

Several other franchises are also keeping classic role-play in action. Thundercats, Ben 10, Star Wars, Power Rangers and The Avengers are all hot toy lines with great accessories that let kids BE the hero - not just watch one on a screen.

So a word to the wise: even though kids will be begging for all the latest apps and games, don't forget to add some offline fun to the mix. Some things never go out of fashion, and leaping around your bedroom with a towel for a cape and a shield is as much fun today as it was for your grandpa. Trust's fun even if you're not a kid.

Wednesday, March 14, 2012

Who Else Wants War Machines?

It used to be that to get scale models of this quality, you'd either take up an expensive and time-consuming hobby or pay a model builder to create something for you. But we've got great new stock that's very affordable and features 83 amazing tanks, helicopters and airplanes in exquisite detail.

FORCES OF VALOR is our newest line of collectibles. These military machines are really incredible in detail and accuracy. Most have moving parts and they range from WWI to modern conflicts.

Available in scales from 1:32, 1:48 and 1:72.

Our full selection of 80+ models is available at 

Tuesday, March 13, 2012

We're Back in Town!

Some of you may have noticed that our blog went offline for awhile. We have switched over to Blogger, and I'm excited to have it all back here!

Of course if you were following our RSS feed, the old one will be dead so please be sure to re-subscribe here. We're going to be bringing a lot of news and action now!

I realize that most of our old images are broken, and I'll be trying to restore those as much as possible. It's time-consuming to relocate them all, so please bear with me there. I'm sorry about that!